BRING OCOP PRODUCTS HIGHUP

In addition to some specific new features such as a modern, friendly interface; registration, login via social networks, mobile applications, currently the floor is being designed and equipped with many features like today's modern e-commerce floors. That is, the management unit approves the stalls, then grants accounts and decentralizes authority to the stall owners. This allows business owners to actively take control of OCOP products in terms of updating prices, brands, information about star ratings, new images of products... This is a completely new point compared to the operation " the one-way model” which took a lot of time to operate in the past; promote the initiative of OCOP enterprises.

The floor will also be improved and equipped with many features to promote online commerce, such as: Live chat with customers; features discounts, promotions, gifts instead of just discounting products according to previous promotions. With new features, allowing store administrators to open proactive stimulus programs.

In order to speed up e-commerce, in the coming time, the Center will continue to strengthen cooperation with branded express delivery units, standardize and speed up delivery at the request of customers. The Center also proposes many solutions to increase the strength of e-commerce through promotion through channels and social networks such as Zalo, Facebook; organize many events about marketing promotion, product consumption via the internet such as: Online sales week, Online fair... It is expected that from now until the end of 2021, in 10-15 events, the fair will be held together with online shopping and introducing e-commerce floors... to create changes and stimulate demand for e-commerce.

According to preliminary statistics, in the first 6 months of 2021, the exchange has attracted over 200,000 visitors, received over 839 orders, an increase of 15-20% compared to the time before the epidemic. Many central and southern localities have known and ordered OCOP products. Hot selling products such as: Golden flower tea, vermicelli, oyster sauce, Yen Tu massage oil... The above data shows that e-commerce with OCOP products is quite potential and the above methods will help bring OCOP products far, improve further in the future.

Source: Collector