In fact, franchising is a very popular business model in the world, but it is quite new in Vietnam. Recently, following the general trend in the world, the domestic franchising market has also witnessed the participation of domestic and foreign businesses. Mr. Ngo Hiep, an economic expert, said: "The "Made in Vietnam" franchise is probably just the beginning. The battle for market share in many fields will be increasingly fierce. However, many companies Large domestic companies also see the opportunity, determined to deeply participate in the field of brand franchising through mergers and acquisitions to increase competitiveness.

Currently, in Vietnam, start-up businesses are starting to appear very young, the brand is very new but has received an offer to apply for a franchise. Many domestic brands have also become quite successful in dominating the market, with the number of stores increasing rapidly in the form of franchises. Along with the trend of the world, many Vietnamese brands also expand the franchising market not only in the country but also abroad. For example, in the beverage sector, Coffee Hightland (Café Trung Nguyen) of Trung Nguyen Group has not only expanded and grown to an impressive number of franchised stores named Cofee Hightland with 1,200 stores in both domestically and internationally. Among the enterprises that have won Vietnam Strong Brand in 2016 have also emerged many names such as: Joint Stock Commercial Bank for Industry and Trade of Vietnam (VietinBank), VinGroup, Truong Hai Automobile Joint Stock Company (Thaco) ), Vietnam Dairy Products Joint Stock Company (Vinamilk), Hoa Sen Group Joint Stock Company, etc., according to many experts, can completely compete in brand terms with foreign enterprises.

Source: Collector