Key trade promotion after the Covid-19 epidemic

Trade promotion activities (XTTM) are evaluated as "matchmakers" contributing to solving difficulties and finding markets for product consumption. In the context that the market has just recovered after about 2 years of stagnation due to the epidemic, focused and focused promotion plays a very important role.

According to statistics from the authorities, Quang Ninh currently has over 500 OCOP products of 189 enterprises, cooperatives and production facilities. In which, 267 products are rated from 3-5 stars. Over the past time, the Quang Ninh OCOP program has established a certain position and brand. Many products are popular, expanding to foreign provinces, serving export.

“Two years ago, the Covid-19 epidemic seriously affected the supply - demand, production - consumption chains, especially the "health" of OCOP enterprises. Therefore, organizing and choosing special promotion activities with focus from now until the end of the year, helping to stimulate the domestic market, associated with the trends, the vibrant market outside the province is a key factor. A powerful catalyst to help promote OCOP product consumption, restore the "health" of businesses" - Mr. Hoang Duc Kha, Deputy Director of the Center for Industry and Trade Promotion and Development (Department of Industry and Trade), shared.

Various large-scale trade promotion events will be held to effectively "energize" OCOP businesses.

Accordingly, after tourism and many socio-economic activities have gradually recovered, dominating the domestic market is considered to have an important position. To promote the strength of OCOP brand, promote purchasing power, promotion activities, large-scale intra-provincial fairs are valued. One of them that businesses are most interested in in the coming time is the OCOP fair on September 2, associated with tourism and holidays. It is expected that there will be over 250 booths with thousands of OCOP products in the province and provinces and cities nationwide. Not only attractive from revenue, this is also a promising point to connect supply - demand, looking for partners after a long interruption.