NEW REGULATIONS ON TRADE PROMOTION ON THE NETWORK ENVIRONMENT

The Ministry of Industry and Trade has issued Circular 40/2020/TT-BCT amending and supplementing a number of articles of Circular No. 11/2019/TT-BCT guiding the implementation of trade promotion and foreign trade development activities under Chapter national level program on trade promotion.

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Circular amending and supplementing regulations on "Organization and participation in trade promotion activities in the network environment" as follows:

1. Support to build the display area, introduce exported goods on the e-commerce trading floor

The e-commerce trading floor selected to organize the booth must belong to the top 50 e-commerce exchanges in the world according to the rating organization's ranking published on the web portal of the Ministry of Industry and Trade.

Implementation content includes: Consulting, support to open accounts on e-commerce trading floor; Open an account, maintain a membership; Propagating, promoting and inviting units to participate and transact; Build images, videos, digitize exhibiting products of participating units...

Contents of support: Support up to 100% of the cost of implementing the following contents: Maintain basic membership for the participating unit's account for up to 12 months; maintain a special membership for the host unit for up to 12 months to exploit information provided by the customer to the participating unit; Design the common identity of the participating units' booths.

2. Participating in booths of international fairs and exhibitions on the network environment

Contents of implementation include: Propaganda, promotion, organization of information about Vietnam's booth; invite units to participate and transact; Rent an online store…

Regarding support content, support up to 100% of the budget to implement the following contents: Propaganda, publicity, and organization of information about Vietnam's booth; invite units to participate and transact; Rent an online store; The overall design and details of the online store…

3. Organizing fairs and exhibitions on the network environment

Scale: At least 100 participating units for multi-sector fairs and exhibitions; 50 participating units for specialized fairs and exhibitions.

The budget supports up to 100% of funding for the implementation of the following contents: Propaganda, publicity, organization of information about fairs and exhibitions; invite units to participate and transact; Rent an online platform to organize fairs and exhibitions; Overall design and details of fairs and exhibitions…

This Circular takes effect from January 15, 2021.