Removing barriers for cross-border e-commerce

In recent years, cross-border e-commerce (e-commerce) has been applied more and more widely, helping businesses penetrate and expand export markets in the context of Vietnam's deep integration with the world economy. gender. In Quang Ninh, although there are many advantages to help expand export markets, businesses in the area participating in cross-border e-commerce are still quite modest. To promote this field, currently all levels and functional sectors of the province are actively promoting solutions to support and accompany businesses.

 Conference on improving export capacity and promoting products through cross-border e-commerce in November 2023.

Cross-border e-commerce is understood as a form of buying and selling between a business (or person) in one country and a business (or person) in another country through ordering and payment on e-commerce platforms and via e-commerce platforms. Internet. This form of buying and selling is becoming a trend in countries with developed e-commerce platforms such as the US, China, Japan, Korea, the European Union (EU)... and spreading to other countries. countries in Southeast Asia such as Indonesia, Thailand, Vietnam...

Undeniably, cross-border e-commerce brings many benefits to businesses. The first is to help businesses quickly capture customer information and improve products to meet needs faster. Second, digital transformation and globalization resonate together, not only helping to globalize products but also globalize product brands. For Vietnamese businesses in general and Quang Ninh businesses in particular, reality shows that e-commerce and cross-border sales are opening up new opportunities and great potential. Participating in e-commerce helps businesses reach customers nationwide and even around the world, which expands the consumer market and generates large revenues.

According to the Vietnam E-commerce Index report in 2022, announced by the Vietnam E-commerce Association: Quang Ninh's E-commerce Index in 2022 ranked 11th out of 58 provinces and cities surveyed. Domestic e-commerce sales are estimated to account for 12% of the total retail sales of goods and consumer service revenue in the province; The proportion of Quang Ninh population participating in online shopping reached over 40%; The value of e-commerce transactions of export and import enterprises in the province accounts for about 35% of total export and import turnover. In the first 9 months of 2023, although there are still many difficulties, the export turnover of businesses in the province still reached about 3.1 billion USD, an increase of 14.15% over the same period in 2022...

However, along with advantages, bringing cross-border e-commerce into exports also poses some difficulties and challenges for Quang Ninh province. For example, businesses face the problem of fierce competition from countries; some complex customs and international shipping processes; difficulties in the policy and legal system... According to Mr. Nguyen Van Thanh, Director of the Center for E-commerce Development, Department of E-Commerce and Digital Economy, Ministry of Industry and Trade, with available potentials and advantages, Quang Ninh It is absolutely possible to strongly develop cross-border e-commerce. To take advantage of this advantage, Quang Ninh needs drastic and consistent direction from the heads of organizations and businesses. At the same time, increase access to central and local support mechanisms and policies. Quang Ninh also needs to promote the development of cross-border e-commerce human resources, improve propaganda and dissemination of e-commerce laws and have policies to create favorable conditions for import-export businesses through e-commerce and cross-border e-commerce. .

To overcome difficulties and help Quang Ninh businesses gradually catch up with the trend of using e-commerce platforms to reach domestic and international customers and expand export markets, in recent times, Quang Ninh province has enhanced many solutions to help businesses seize opportunities from e-commerce to promote business and develop in a modern direction. Specifically, the province has actively promoted programs of conferences, seminars, training and propaganda on mechanisms and policies to develop border economy, tourism and agriculture, helping businesses in the province master the regulations for each specific commodity sector to promote cross-border e-commerce activities.

In 2023 alone, Quang Ninh has organized over 30 training programs and training classes to guide organizations and individuals in the province to apply e-commerce to develop business activities. Most recently, in mid-November, the Quang Ninh Department of Industry and Trade coordinated with Tiktok Technology Company Limited; FPT Software Company Limited organized a conference to improve export capacity and promote products through cross-border e-commerce - Sales opportunities on OCOP Quang Ninh e-commerce platform and Tiktok digital platform. Participating units and businesses were guided by experts to participate and manage booths on the OCOP Quang Ninh e-commerce floor, new features and interfaces for the OCOP Quang Ninh e-commerce floor and introduced support packages when Participate in sales on the floor. Along with that, representatives of Tiktok Technology Co., Ltd. shared sales opportunities on the digital platform Tiktok, which is a very popular platform, especially with young consumers today. Representative of FPT Software Company Limited introduced comprehensive online sales management solutions and support policies, free trial product packages for businesses in Quang Ninh province. Through the program, it will help businesses improve their management capacity and access new market opportunities on the e-commerce platform. This is also an opportunity for businesses and production facilities to connect and cooperate with each other. Thereby, helping to create a strong cooperation network, find potential partners and discover appropriate ways to cooperate in business in the field of e-commerce to jointly develop and reach out in the domestic and international markets. international.

Along with that, the province also strengthens the promotion of e-commerce development associated with comprehensive digital transformation activities; Provide information and guidance related to import and export of goods to partners that have signed trade agreements (FTA) with Vietnam, such as FTA with ASEAN (AFTA), Framework Agreement on ASEAN Economic Cooperation - China, ASEAN-China Trade in Goods Agreement to establish the ASEAN-China free trade area, FTA with Europe (EVFTA)...