TRADE PROMOTION FOR 'NEW SHIRT'

Loading and unloading rice for export at Saigon port. Photo: VNA

Fire tests for gold

Mr. Vu Ba Phu - Director of Trade Promotion Department (Ministry of Industry and Trade) shared: Looking back in 2021, there have been more than 1,000 conferences connecting supply - demand, consumption and export of goods directly combined online. and online nationwide is taking place; supporting millions of businesses to conduct online trade and promotion sessions with foreign partners.

In addition, the Department of Trade Promotion has also directly organized 5 online fairs and exhibitions in Vietnam with the participation of over 1,000 enterprises; organize for Vietnamese enterprises to participate in hundreds of international exhibitions and fairs abroad in the form of online or remotely...

Ms. Nguyen Viet Hong, in charge of the Economic and Trade Promotion Department, Vietnam Association of Small and Medium Enterprises, said: Online trade promotion helps businesses access the market quite quickly and safely in the context of the pandemic. .

If in the past, direct trade promotion fairs were often specialized and could only be applied to a group of products, but with online trade promotion activities, if held on a large scale, at the same time many industries. Different goods can participate.

Moreover, online trade promotion is also very useful for businesses and localities in promoting consumption of agricultural products. However, in order to have better results than enterprises, the locality must have a certain preparation in addition to the companion and support of the trade promotion agency.

According to Mr. Bui Huy Son - Vietnam Trade Office Counselor in the United States, in the context of difficulties caused by the COVID-19 epidemic, the Trade Office has actively supported business activities through more than 20 associations. trade promotion proposals, online market consultation sessions as well as connecting, promoting and verifying business information.

This has significantly contributed to promoting bilateral economic and trade cooperation, bringing bilateral import and export turnover to over 100 billion USD for the first time, with good growth in both export and import directions.

Moreover, through this, it continues to strengthen the position of the United States - the largest export market of Vietnam. Currently, Vietnam has become the 9th largest trading partner of the United States, up 5 places compared to 2020.

Minister Nguyen Hong Dien emphasized: Following the timely and close instructions of the Government and the Prime Minister, the Ministry of Industry and Trade has actively promoted trade in the digital environment to help businesses save costs and increase business growth. trade speed, shorten the distance and time, increase the scope and number of market access, potential customers.

Therefore, Vietnam's export goods have reached difficult markets, especially agricultural and aquatic products, which are relatively affected by the epidemic. This continues to be an advantage that Vietnamese businesses need to take advantage of better in the future.

Open opportunities

 Binh Duong Garment Joint Stock Company, Thuan An town, Binh Duong province specializes in sewing shirts, jeans and casual pants for export to the US market. Documentary photo: Tran Viet/VNA

To overcome challenges, seize opportunities and succeed with online trade promotion, Ms. Nguyen Viet Hong recommends: When entering the playing field, businesses need to identify their service or product segment. to decide on the form of trade.

In addition, businesses need to prepare a luggage for international transactions as well as have a marketing strategy; investment, shaping the product.

Moreover, product packaging design and brand expression also need to be focused, which shows the difference of businesses to find potential customers.

In addition, Ms. Nguyen Viet Hong proposed to the trade promotion management agency to support businesses and industry associations to have a certain database to facilitate learning and capturing information about partners. for safe and efficient transactions.

Along with that, it is the unification to act as the focal point between overseas Vietnamese deals, provincial Departments of Industry and Trade, and Vietnamese embassies abroad for highly effective and focused trade promotion activities. , key.

On behalf of the local Department of Industry and Trade, Ms. Tran Thi Phuong Lan - Acting Director of Hanoi Department of Industry and Trade proposed: In 2022, the Ministry of Industry and Trade should strengthen coordination in organizing trade promotion programs in the form of directly and online into traditional and potential markets.

Notably, the Ministry should continue to provide timely guidance on guidelines and policies and regularly update the international market so that the Department of Industry and Trade and businesses can take appropriate measures to adapt to the new circumstances.

Mr. Bui Huy Son said, entering 2022, on the basis of closely following actual developments, Thuong

The Vietnamese service in the US will carry out online trade promotion activities, support the implementation of direct contact activities with US partners when conditions permit.

On the other hand, the Trade Office will actively coordinate with ministries, sectors and industry associations to conduct market consultation sessions and trade promotion conferences focusing on different groups of products; promote policy and market forecasting activities so that policy enforcement agencies as well as businesses can have timely response plans.

According to Ms. Vo Thi Ngoc Diep - Commercial Counselor, Vietnam Trade Office in the Netherlands, in 2022, the Trade Office will continue to support exports for Vinh Long pomelo, Ben Tre coconut, Hai Duong litchi, Bac Giang, Gia passion fruit. Hybrid, Lam Dong Arabica coffee… into the Dutch market. At the same time, the Trade Office will expand the market for ceramic products, rubber products, construction materials, and processed foods.

In particular, the Trade Office also actively explores the possibility of investment cooperation between the two countries in the fields managed by the Ministry of Industry and Trade such as manufacturing industry, new energy, supporting industries, etc. specific support for businesses.